Curriculum

The Hopkins Way
Creating a Culture of Philanthropy
A central theme of the Institute and the basis for one of the opening sessions of the JHMPI Summer Institute, JHMPI faculty will describe the Hopkins Way model of medical development.

Drawing upon experiences across decades of shared work at Hopkins, faculty will share the fundamental culture of Grateful Patient Fundraising – the relationship between a patient / family member, the treating physician, and the development officer. This relationship forms the heart of grateful patient fundraising, one of four pillars of the Hopkins Way.

Faculty also introduce distinctive features of Communication, Analytics, and Research as they are handled within the Hopkins Way model.

Grateful patient fundraising
The Development Perspective
Day 1 of the JHMPI Summer Institute focuses on grateful patient fundraising. The lead session, delivered by the Vice President for Development and Alumni Relations at the Fund for Johns Hopkins Medicine, explores in depth how grateful patient fundraising is conducted in the Hopkins Way, with a discussion of methods used to engage four constituencies – donor, physician, gift officer, and institutional leadership – in a culture of philanthropy. Challenges, opportunities, and institutional factors are discussed, in order to help participants adapt for their own institutions practices that have proven successful at Johns Hopkins.

Grateful patient fundraising
The Physician Perspective
The JHMPI Summer Institute is the only program of its kind in the country that integrally involves physicians in teaching, class discussions, and informal interactions.  This session contrasts the perspectives of a world-renowned senior faculty member from Johns Hopkins School of Medicine and a junior faculty member from a different clinical department, both of whom have established strong rapport with development colleagues but in ways distinct to their career stage, discipline, and experience.

Effective communication
Using Systems Psychology to Enhance Practice in Medical Development
Good leaders are good communicators. This two-part, dynamic, experiential session introduces Structural Dynamics, a widely respected, systems theory of communication applied in varied contexts from corporate boards to strategic relationships.  Structural Dynamics is highly applicable to leadership in medical development; it lays out a path to mastery of communication and the relationships it sustains.

Data and metrics
Accessing and analyzing relevant information to strengthen the development enterprise.
A good grateful patient data analytics model can answer the questions an institution asks about patients and donors, goals and metrics, and budgets and resources. It often begins with descriptive data (what has happened) but then evolves to provide both predictive (what will happen) and prescriptive (what should happen) answers. This session describes how the Fund for Johns Hopkins Medicine uses data and metrics to answer organizational questions and how we continue to grow an analytics model to address evolving questions.  It challenges participants to begin mapping a data analytics model to meet their own organizations’ needs.

Research in medical development
Building an Evidence Base to Guide Practice
Research provides the evidence base that informs all of medical practice.  Medical development, by contrast, has no evidence base to guide practices or professional efforts. This session highlights the JHMPI’s most recent endeavor to generate useful evidence. Specifically, it engages participants in collaborative thinking related to ethical issues that can arise in grateful patient fundraising, followed by the unveiling of recommendations that resulted from a two-day national “Summit on the Ethics of Grateful Patient Fundraising” held at Johns Hopkins in June 2017 (publication forthcoming).

Concurrent Mini-Sessions
Participants will rotate through four brief sessions that provide an overview of how the topic is handled at the Fund for Johns Hopkins Medicine, followed by Q&A. The evening of this day is left open for follow-on networking or collegial socializing.

Budget and Funding Models
Learn about the Hopkins approach, and explore those of other development organizations, to fund expenses. Discuss how to speak to leadership about your development costs, return on investment, and need for additional resources.

Operational Plans
Exchange ideas about effectively planning and evaluating non-metric annual goals to fuel a successful grateful patient fundraising program. Discuss how to best communicate these goals and their ROI to faculty and administrative leadership.

Strategic Planning
Hear current business leaders’ thoughts on good strategic planning; discuss innovative adaptations to basic approaches such as SWOT analysis; hear how the Fund for Johns Hopkins Medicine used principles of adaptive leadership to develop a three-year strategic plan that improves collective performance, builds organizational “assets,” and strengthens our culture.

Work Plans
Understand the performance activity metrics required of gift officers and departments at the Fund for Johns Hopkins Medicine, the rationale for these metrics, and their utility.